| Title | Baby |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | Neglect - Children, Young Persons and Their Families Agency |
| Advertiser | Children, Young Persons and Their Families Agency |
| Brand | Children, Young Persons and Their Families Agency |
| Posted | August 2000 |
| Product | Neglect - Child Safety |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Neglect. It's too important to ignore. |
| Media Type | Television |
| Length | |
| Copywriter | John Plimmer |
| Art Director | John Fisher |
| Agency Producer | Juliet Dreaver |
| Director | Chris Dudman |
| Director of Photography (DOP) | Neil Cervin |
| Editor | David Coulson |
| Production Company | Silverscreen Productions |
| Production Company Producer | Roimata MacGregor |
| Director of Photography (DOP) | John Blick |
| Post Production | Digital Post |
| Editor | Mike Horton |
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