| Title | Evidence |
| Agency | BBH New York |
| Campaign | How Dirty Boys Get Clean - Axe |
| Advertiser | Unilever |
| Brand | Axe |
| Posted | June 2005 |
| Product | Shower Gel |
| Business Sector | Toiletries |
| Story | The spot opens on a man showering alone. As steam begins to fill the air, it collects on the shower door where evidence of a previous sexual tryst becomes visible. The screen fades to black where you are informed, This is how dirty boys get clean. |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Creative Director | William Gelner |
| Copywriter | Peter Rosch |
| Art Director | John Hobbs |
| Agency Producer | Lisa Gatto |
| Production Company | HSI |
| Director | Joe Public |
| Editor | Dick Gordon |
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