| Title | Next Shift |
| Agency | Goodby Silverstein & Partners |
| Campaign | Everything is Possible - HP |
| Advertiser | Hewlett-Packard |
| Brand | Hewlett-Packard |
| Posted | January 2004 |
| Business Sector | IT Solutions & Professional Networks |
| Tagline | HP Invent |
| Story | Cut to various scenes of toys making their way through New York City. On a subway, in the park, on an escalator, etc. They all end up outside a Toys R Us. HP helps Toys R Us manage their itinerary, so toys are stocked before opening the next morning. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Tool of North America |
| Special Effects / VFX | Methodstudios |
| Creative Director | Rich Silverstein |
| Creative Director | Steve Simpson |
| Associate Creative Director | John Norman |
| Art Director | John Norman |
| Copywriter | Mike McCommon |
| Executive Agency Producer | Elizabeth O'Toole |
| Agency Producer | Josh Reynolds |
| Director | Vogel François |
| Director of Photography (DOP) | Adam Kimmel |
| Line Producer | Caroline Pham |
| Editor | Hank Corwin |
| Editing Company | Lost Planet |
| Sound Design Company | Hank Corwin |
| Music | The Cure |
| Creative Director | John Norman |
| Art Director | Todd Grant |
| Copywriter | John Knecht |
| Director | Frank Budgen |
| Production Company Producer | Alicia Bernard |
| Agency Producer | Colleen Wellman |
| Production Company | Gorgeous LA |
More Work
SEE ALL+hp Brand Experiences
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners