Title | Truck |
Agency | BBH New York |
Campaign | Don't Go Home |
Advertiser | Cole-Haan |
Brand | Cole-Haan |
Posted | September 2012 |
Story | To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive. |
Media Type | Ambient |
Market | United States |
Chief Creative Officer | John Patroulis |
Creative Director | Caprice Yu |
Art Director | Devon Hong |
Copywriter | Matt Clark |
Executive Creative Director | Kathrin Hoffmann |
Head of Production | Justin Booth Clibborn |
Agency Producer | Melissa Jarosz |
Agency Producer | Lauren Fertitta |
Business Director | Allison Sabol |
Account Manager | Georgie Gooley |
Strategic Planner | Kendra Salvatore |
Strategic Planner | Colleen Leddy |
Strategic Planner | Sam Jesse |
Production Company | UNIT9 |
Production Company | TH Productions |