Keurig Kold - "Make Your Favorite Cold Drinks"

Havas New York

Havas New York New York, United States

25061

Brand: Keurig Kold
Country: United States

Advertiser: Keurig, Incorporated

Title	Make Your Favorite Cold Drinks
Agency	Havas New York
Campaign	Keurig Kold
Advertiser	Keurig, Incorporated
Brand	Keurig Kold
Date of First Broadcast/Publication	2015 / 9
Business Sector	Small Appliances & Home Accessories
Story	Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.”
Media Type	Digital
Length	30 seconds
Group Executive Creative Director	Israel Garber
Group Executive Creative Director	Jason Musante
Executive Creative Director	Dustin Duke
Executive Creative Director	Jon Wagner
ACD/AD	Kristine Salm
ACD/CW	Guy Seese
Co-Head of Production	Sylvain Tron
Executive Producer	Deepa Joshi
Junior Producer	Christina Leprine
Account Director	Laura Dartnell
Account Director	Laure Ayel
Account Executive	Alex Zubak
Chief Strategy Officer	Tim Maleeny
Head Of Planning	Dana Ewing
Strategy Director	Alla Gonopolsky
Strategy Director	Maggie Windsor Gross
Strategy Director	Neil Kumar
Production Company	Brand New School
Director	CHRIS DOOLEY
Managing Partner	Devin Brook
Visual Effects Supervisor	Mark French
Line Producer	David Wolfson
Post Production	Brand New School
Creative Director, Brand New School	CHRIS DOOLEY
Designer	Andrés Rivera
Designer	Jeffrey Welk
Designer	Morten Kühl Christensen
Designer	Kris Wong
Designer	Serge Kirsanov
CG Supervisor	Russ Wootton
3D Graphics	Morten Kühl Christensen
3D Graphics	Dan Bradham
3D Graphics	Jeff Bryson
3D Graphics	Shane Csontos-Popko
Flame Artist	Mark French
Flame Artist	Kirk Balden
Storyboard Artist	Ryan Beckwith
Editor	Moss Levenson
Assistant Editor	Tyler Byrnes
Colorist	Colin Travers
Head of Production	Julie Shevach
Supervising Producer	Suzanne Potashnick
Director of Photography (DOP)	Jimmy Matlosz