| Title | The Only 1 |
| Agency | WCRS |
| Campaign | Launch of New BMW 7 Series |
| Advertiser | BMW |
| Brand | BMW |
| Posted | September 2004 |
| Product | 1 Series |
| Business Sector | Cars |
| Tagline | The new BMW 1 Series. The only one. |
| Media Type | Cinema |
| Length | |
| Market | United Kingdom |
| Art Director | Simon Robinson |
| Copywriter | Jo Moore |
| Account Director | Simon Peck |
| Director | Jonas Odell |
| Production Company | Nexus Studios |
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