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Awards
  • 2013 AAAA O'Toole Awards Finalist
  • 2013 FWA Site of the Day 12/24/13
  • 2012 Effie Awards Bronze
  • 2006 EFFIE USA Silver (13)
  • 2006 International ANDY Awards Bronze (2)
  • 2005 International Automotive Advertising Awards (IAAA) Silver (5)
  • 2004 International Automotive Advertising Awards (IAAA) Silver
  • 2004 Advertising Creative Circle Awards Silver
  • 2004 Art Directors Annual Awards Silver
  • 2004 London International Awards - LIA Winner
  • 2004 British Arrows Bronze
  • 2003 CLIO Awards Gold
  • 2003 International ANDY Awards ANDY (3)
  • 2003 Cannes Lions International Festival of Creativity Gold Lion
  • 2003 Cannes Lions International Festival of Creativity Shortlist
  • 2003 AdForum Creative Hits Hit
  • 2003 AICP Winner
  • 2003 The One Show Bronze
  • 2003 D&AD Awards / Yellow Pencil Silver Award
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Jonathan Cude

Chief Creative Officer at McKinney
United States

Summary

Jonathan joined McKinney in 2003 as group creative director, coming from Wieden+Kennedy, where he wrote for Nike and Diet Coke. At Wieden, he demonstrated a broad creative range, from the humor of Nike "Streaker," Creativity's runner-up for ad of the year, to the inspiring drama of the Cannes Gold Lion winner, Nike "Before." As GCD, Jonathan's teams won virtually every major award from Cannes Lions and One Show Pencils to IAB MIXX Awards (including the inaugural best of show) and three Effies for campaigns including the Audi A3 Art of the Heist and the Sony Bravia The World's First Television for Men and Women. Jonathan was named chief creative officer in 2008. He is a graduate of the University of Texas at Austin.

Positions

Chief Creative Officer


Durham, United States

In the world of marketing today, influence is the payoff, creativity is the currency, and McKinney is the mint. Because people have as much power as brands today, we need creativity more than ever to get people's attention and to change what they feel, think and do. This is influence: the power to cause change by connecting brands to what people really want.

At McKinney, we believe in the power of influence through creativity, and we make it happen one of three ways. Sometimes we help brands start a conversation with consumers about ideas so clear and simple that they inspire a range of fresh, useful, shareable provocations and experiences. Other times we help brands frame the business they're in differently by changing the rules of the category. Or we identify the biggest emotional reasons people come to a category and claim it, all of it, for just one brand.

Regardless of how we choose to influence, we do so as a group of creatively led entrepreneurs at heart who like each other — including our clients — and are focused solely on the outcome. This means that we have no "McKinney style" but make work that solves the challenge in front of us. And, as a freestanding agency operating independently within the Seoul, Korea-headquartered Cheil Worldwide network, we have access to the resources of 59 offices in 33 countries to make that work.

The effectiveness awards that our clients win show that our ideas work harder, smarter and better. And as one agency, two doors — one in Durham and one in New York — we have a great time making that possible. 

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