| Title | Boot or Bust |
| Agency | McKinney |
| Campaign | Boot or Bust |
| Advertiser | Lenovo |
| Brand | Lenovo |
| Date of First Broadcast/Publication | 2011 / 7 |
| Business Sector | Computers, PDAs & Calculators |
| Philosophy | While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust. |
| Media Type | Digital |
| Executive Creative Director | Jonathan Cude |
| Account Director | Lisa Hughes |
| Creative Group Head | Philip Marchington |
| Copywriter | Alex Saiz |
| Art Director | Rachel Marshall |
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