Title | Super/Natural |
Agency | McKinney |
Campaign | Super/Natural |
Advertiser | Mizuno |
Brand | Mizuno USA |
Date of First Broadcast/Publication | 2013 / 10 |
Product | Wave Prophecy 3 |
Business Sector | Sneakers / Athletic Footwear |
Story | Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run. |
Media Type | Television |
Length | |
Chief Creative Officer | Jonathan Cude |
Copywriter | Roger Fish |
Art Director | Will Dean |
Creative Technologist | Josh Souter |
Producer | Regina Brizzolara |
Production Company | Paradoxal |
Director | Michael Lawrence |
Editor | Nick Adcock |