| Title | Keith |
| Agency | McCann London |
| Campaign | My Sub, My Way |
| Advertiser | Doctor's Associates Inc. |
| Brand | Subway |
| Posted | May 2013 |
| Business Sector | Restaurants & Fast Food |
| Story | People want healthier choices. In order to promote the launch of the new low fat Flatbread range at Subway, we introduced the public to Keith.Keith, who likes to be called Bob, leads a pretty ordinary life and becomes empowered upon entering a Subway store for the first time as he is faced with so many choices, including healthy ones. It’s Keith’s Sub and it’s Keith’s way. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Rob Doubal |
| Creative Director | Laurence Thomson |
| Art Director | Lianne Galazka |
| Art Director | James Rooke |
| Copywriter | Imogen Jones |
| Copywriter | Melissa Cain |
| Director | Jonathan Herman |
| Production Company | Blink London |
| Producer | Andrew Studholme |
| Post Production | Craft |
| Sound | Tim Sutton |
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