| Title | Media |
| Agency | Cossette Communication-Marketing |
| Campaign | Media |
| Advertiser | Molson Breweries |
| Brand | Molson Dry |
| Posted | November 2008 |
| Product | www.produparty.com |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Become A Party Legend |
| Story | As in any pro sport, when you're a party pro competing at the highest level, pressure from the media can be one of your toughest opponents. And never more so than when your sport is partying. Never disappointing your fans, always exceeding their expectations, delivering your best performance night after night can be tough. Some athletes buckle under the pressure. Some thrive on it. But when youre talented enough to have a sponsor who believes in your ability, understands your needs, and designs party equipment specifically for you, you can be sure your party achievements will make the headlines in the biggest sports magazines! So lift your own game to a higher level. Dont be satisfied being just a party pro, become a party legend. |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| Executive Creative Director | Patrick Beauduin |
| Creative Director | Jonathan Rouxel |
| Art Director | Jonathan Rouxel |
| Copywriter | Neil Frisby |
| Agency Producer | Jeanic Larocque |
| Account Director | Bruno Lemieux |
| Production Company | La Fabrique d'images |
| Director | Pierre Dalpé |
| Music Company / Composer | Studio Apollo |
| Sound Design Company | Sonart |
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