Title Destinies
Title (original language) English
Agency
CLM BBDO
Campaign
Taste, experience, play, MORE - PepsiCo
Advertiser
PepsiCo Inc.
Brand
Pepsi
Date of First Broadcast/Publication
2007 / 1
Business Sector Soft Drinks, Tonics
Tagline Offers endless possibilities. Taste, discover, li
Story (original language) Le film thématique « Destinies » met en scène les « possibilités infinies » par un effet visuel de lécran coupé en plusieurs parties déroulant un même plan séquence qui suit les multiples destins inattendus dun jeune adolescent
Problem (original language) Pepsi-Cola, marque empreinte du youthful spirit et du moment, crée une toute nouvelle relation avec ses consommateurs.
Media Type
Television
Length 60 seconds
Market Africa, optionlist-countries.COU071, optionlist-countries.COU079, South America, optionlist-countries.COU324, optionlist-countries.COU333, optionlist-countries.COU374, China, Mongolia, South Korea, Taiwan, optionlist-countries.COU447, Europe, optionlist-countries.COU916
Soundtrack Hey Now Now
Music
The Cloud Room
Music Composer
Jason Pharr
Music Composer
Jonathan Stuart
Music Composer
Jonathan Petrow
Music Composer
Benjamin Nugent
Sound Production
Schmooze
Director
Frédéric Planchon
Producer
Guillaume De Bary
Production Company
Irene
Art Director
David Bertram
Copywriter
Leo Berne
Agency Producer
France Monnet
Agency Producer
Nathalie Levincent
Account Planner
Richard Swaab
Account Planner
Virginie Sautter
Creative Director
Anne de Maupeou
Advertising Manager
David Foulds
Account Manager
Valérie Accary
Account Manager
David Leclabart
Account Manager
Marie Chavarot
Account Manager
Shefali Kothari
Account Manager
Michael Clair