Jonny Spindler
Managing Director at Jones Knowles Ritchie (JKR)
London, United Kingdom
TitleI Will Help Stop Elder Abuse
Agency
Campaign I Will Help Stop Elder Abuse
Advertiser Help The Aged
Brand Help The Aged
PostedFebruary 2006
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy To highlight the issue of elder abuse Joshua has created a new integrated campaign for Help the Aged which concentrates on the brutal facts of the mistreatment of the elderly.

As well as raising awareness of the scale of the problem, the charity is also looking to get as many names as possible to strengthen its case for Government action. The campaign, under the banner ‘I Will Help Stop Elder Abuse’, comprises press, direct marketing, viral and PR. It is the first major campaign featuring the charity’s new branding and strapline ’Help the Aged. We Will.’ The re-branding was also created by Joshua.
Problem Raise awareness of the issue and mobilise support
Media Type Print
Market France
Advertising Manager
Copywriter
Art Director
Typographer
Viral
Viral
Account Planner
Photographer
Retoucher

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