| Title | Arthur Guinness Projects |
| Agency | AMV BBDO |
| Campaign | Arthur Guinness Projects |
| Advertiser | Diageo |
| Brand | Guinness |
| Date of First Broadcast/Publication | 2013 / 8 |
| Business Sector | Corporate Communication |
| Story | The ads use the now familiar black and white Guinness look and were shot in various locations across Dublin including St. James’s Gate Brewery and Sandymount Beach. The spots feature a broad range of Arthur Guinness Projects applicants including a boxer, chef, fashion designer and circus performer, each one showcasing their talent to the best of their ability. |
| Philosophy | Guinness and AMV BBDO launch a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness which aims to champion and celebrate the next generation of creative talent in Ireland. The Arthur Guinness Projects launched in June of this year, with the aim of finding extraordinary people with innovative and inspiring ideas and to encourage and support Ireland’s new breed of visionaries and entrepreneurs. Potential projects have been submitted via a website and voted on by the Irish public, with the most liked being shortlisted to a panel of industry experts, which includes band The Script and actor Chris O’Dowd. As well as offering mentoring and promotional support to the winning projects, Arthur Guinness Projects is investing €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually. |
| Media Type | Television |
| Length | |
| Audio Post Production | 750mph |
| Advertising Manager | Stephen O’Kelly |
| Director | Joanna Bailey |
| Creative Director | Dave Buchanan |
| Account Planner | Rory Gallery |
| Account Manager | Jonny White |
| Agency Producer | Ally Mee |
| Media Agency | Carat |
| Production Company | Russell Curran |
| Account Planner | Rory Gallery |
| Production Company Producer | Russ Russell |
| Post Production | The Mill London |