Jono Rotman
Photographer at Clemenger BBDO
Wellington, New Zealand
TitleRugby
Agency
Campaign Binge Drinking - Alcohol Advisory Council of New Zealand
Advertiser Alcohol Advisory Council of New Zealand
Brand Alcohol Advisory Council of New Zealand
PostedMay 2007
Product Anti Binge Drinking
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline It's not the drinking. It's how we're drinking.
Story The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain.
Philosophy Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse.
Problem Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control.
Result Double the number of calls to the helpline.
Media Type Print
Art Director
Copywriter
Executive Creative Director
Account Director
Graphic Designer
Creative Director
Photographer
Art Director
Copywriter

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