Title | Falling Devil |
Agency | Wieden + Kennedy |
Campaign | Falling Devil |
Advertiser | Electronic Arts Inc. |
Brand | Electronic Arts |
Posted | August 2007 |
Product | Medal of Honor: Airborne |
Business Sector | Video Games/Consoles |
Story | This spot focuses on the dramatic story of a group of paratroopers falling from the sky during a ground invasion on a German encampment. Shot entirely in game footage, the spot captures the intense action, life-like graphics and incredible sound associated with the Medal of Honor Airborne video game. |
Problem | To create excitement around the launch of Medal of Honor: Airborne and establish the franchise as the top contender in the World War II FPS category. |
Media Type | Television |
Length | |
Post Production | Joint Editorial House |
Sound Design Company | Joint Editorial House |
Special Effects / VFX | A52 Visual Effects |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Ross McSweeney |
Art Director | Jimm Lasser |
Account Director | Brendan Keenan |
Account Director | Jordan Delapoer |
Agency Producer | Jennifer Fiske |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | Rooster Teeth |
Audio Post Production | Lime Studios |