Jordi Iglesias
Copywriter at Proximity Barcelona
Madrid, Spain
TitleDoors
Agency
Campaign Doors
Advertiser SOS Racismo
Brand SOS Racismo
PostedMay 2004
Product Associations
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline People could learn a lot from machines
Story We see shoots of an automatic door and people of diverse ethnic groups passing by. Nobody is stopped due to race or skin colour. A super make us think that maybe this automatic door is more human than ourselves.
Philosophy We propose a simple but convincing reflexion : Facing with racial discrimination, we should learn to be as objective and without prejudices as machines.
Philosophy (original language) Proponemos una sencilla pero contudente reflexion : Ante la descriminacion racial, deberiamos aprender a ser tan objetivos y falto de prjuicios como las maquinas.
Problem Confronted to the immigration phenomenon, we all need to think in a positive way by ruling out barriers and prejudices.
Problem (original language) Ante el fenomeno de la inmigracion en Espanha todos necesitamos una reflexion positiva, eliminando barreras y prejuicios.
Media Type Television
Length
Market Europe, Spain
Executive Creative Director
Art Director
Copywriter
Copywriter
Production Company Producer
Director of Photography (DOP)
Account Director
Advertising Manager
Advertising Manager
Editing Company
Production Company

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started