Title | Parking Billboard Case Film |
Agency | Leo Burnett GmbH |
Campaign | Parking Billboard |
Advertiser | Fiat |
Brand | Fiat 500 |
Posted | June 2015 |
Business Sector | Automotive |
Story | We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant. |
Media Type | Digital Installation |
Length | |
More Information | http://www.leoburnett.de/ |
Chief Creative Officer | Andreas Pauli |
Art Director | Daniela Ewald |
Art Director | Helge Kniess |
Copywriter | Benjamin Merkel |
Copywriter | Jörg Hoffmann |
Creative technologist | Viktor Kislovskij |
Client Services Director | Kirstin Schmitt |
Account Director | Alessia Bellini |
Agency Producer | Claudia Müller |
Agency Producer | Thorsten Zeh |