| Title | Happy Inside |
| Agency | Mother London |
| Campaign | The Wonderful Everyday |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | August 2011 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts. |
| Media Type | Digital |
| Creative Director | Mark Waites |
| Creative Director | Robert Saville |
| Creative Director | Stephen Butler |
| Creative Director | Feh Tarty |
| Art Director | Joris Philippart |
| Copywriter | Joris Philippart |
| Art Director | Cat Howarth |
| Copywriter | Cat Howarth |
| Art Director | Tim McNaughton |
| Copywriter | Tim McNaughton |
| Art Director | Freddy Mandy |
| Copywriter | Freddy Mandy |
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