| Title | Frozen Mailing |
| Agency | JBR McCann Direkte |
| Campaign | The Frozen Direct Marketing Campaign - Global Fish |
| Advertiser | Global Fish |
| Brand | Global Fish |
| Posted | December 2002 |
| Product | Packaged Frozen Mackrel |
| Business Sector | Frozen Fish & Seafood |
| Story | The container includes a mackerel, cutlery, a filleting knife, a bottle of Artic Aquavit, a small glass, a printed message and a plate - all frozen into a crystal clear ice block. In addition, a small cookbook and a letter were included, mounted under the lid. The contents had to be thawed in order to utilize the fish, but the letter and cookbook could be read while thawing. |
| Philosophy | This is an actual frozen mailing containing real ice! The Styrofoam container has been sent out to frozen fish buyers in Europe by therm trucks. The goal was to promote the quality of the Artic Mackerel from Global Fish |
| Media Type | Direct Mail |
| Market | Europe |
| Creative Director | Jan Ågren |
| Copywriter | Erik Ingvoldstad |
| Art Director | Anette Waage Mohn |
| Production Company Producer | Steven Petch |
| Production Company Producer | Frank Hauknes |
| Agency Producer | Jorunn Aarskog |
| Agency Producer | Elisabeth Lassen |
| Production Company | Global Ice |
| Production Company | Hauknes Grafisk |