| Title | Cocaine |
| Agency | MullenLowe Brasil |
| Campaign | Life is more thrilling than drugs |
| Advertiser | Social Assistance Service of Penha |
| Brand | SASP |
| Date of First Broadcast/Publication | 2010 / 2 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Life is more thrilling than drugs. |
| Media Type | |
| Creative Director | Ehr Ray |
| Creative Director | Fernando Nobre |
| Art Director | Daniel Massih |
| Copywriter | Danilo Scatigno |
| Photographer | Drausio Tuzzolo |
| Graphic Designer | José Ressutti Júnior |
| Creative Director | Jose Henrique Borghi |
| Illustrator | Caio Beltrao Sposito |
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