| Title | I Know |
| Agency | FCB Chicago |
| Campaign | The Shelter Pet Project - Ad council |
| Advertiser | Ad Council |
| Brand | The Human Society of the U.S. & Maddie's Fund |
| Posted | February 2013 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | We know that when people talk about getting a pet, 76% say their next pet will come from a shelter ̶ but in reality, only 29% make good on the thought. The Ad Council, in partnership with The Humane Society of the U.S. and Maddie's Fund, formed The Shelter Pet Project. Our job is to spread the word that pets in shelters are wonderful and lovable, and to encourage people to consider a shelter as the first place to look when acquiring a “new best friend.” |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Jon Flannery |
| Creative Director | Josh Hurley |
| Creative Director | Andy Kohman |
| Copywriter | Kate Getty |
| Executive Agency Producer | Rene Steinkellner |