Joy Arfi

Joy Arfi

INTEGRATED ACCOUNT DIRECTOR at WPP
Boulogne-Billancourt, France

About me

Fond of Digital, SNS and new technologies
Brand content : define, unify and set up of the strategy on all the digital media (video, website, SNS)
Excellent client management capability
Strong knowledge of creative campaign management and media
Excellent understanding of the agency/creative/production processes
Proven experience at a strategic and creative level
Strong Leadership Skills
Good people and relationship skills
Strong Time management and scheduling skills

Positions

INTEGRATED ACCOUNT DIRECTOR
WPP
July 2016 - Present (7 years 9 months)
DANONE PRODUITS FRAIS FRANCE
En charge de l'amplification France des campagnes pour ACTIVIA, ACTIMEL, DANONINO, DANETTE.

Campagnes multitouchpoints (Web / RP / Print / TV / ) et coordination des différentes expertises (DIGITAL / SHOPPER / RP / ADVERTISING)
Digital Account Director
VML
Levallois-Perret, France
June 2015 - Present (8 years 10 months)
- VOLVIC EUROPE (Danone Group)
- GRDF France
8695 Le chanteur

Le chanteur

BRAND:
GrDF
AGENCY:
VML
14719 Eruption

Eruption

BRAND:
Volvic
AGENCY:
VML
Digital Account Manager
Global
October 2013 - June 2015 (1 year 8 months)
- ORANGINA / e-PR & PR campaign "the anti-foot can" by Miss O
- BIOCOOP / print, cinema & digital campaign "Don't buy" (2014) + print, cinema and digital campaign "the most eco-friendly campaign" (2015)
- QUICK / print, TV, digital, in-store campaign (1 campaign per 6 weeks)

+ AGENCY COMPETITIONS
International account executive
Boulogne Billancourt, France
October 2010 - October 2013 (3 years)
- SNICKERS (MARS GROUP) - CAMPAIGN "YOU'RE NOT YOU WHEN YOU'RE HUNGRY''
- EUROSTAR
- EDF - CAMPAIGN "OLYMPIC GAMES"
- HENKEL (COSMETICS / BEAUTY)
Account Executive
Montreal, Canada
February 2010 - July 2010 (5 months)
- ACCOUNTS : SAAQ, SKI-DOO, BUD LIGHT, UNIVERSITÉ LAVAL,
- COMPETITIONS
Project Executive
Publicis Dialog, Suresnes
October 2009 - February 2010 (4 months)
CDD 3 months

SFR / EVENT FOR CHRISTMAS IN 300 SFR STORES
Assistant Account Executive
Boulogne-Billancourt, France
May 2009 - October 2009 (5 months)
Intership - 6 months

THALYS
Project Manager Assistant
Selling Attitude
May 2008 - April 2009 (11 months)
Internship master 1 - 6 months
+ part-time during master 2 - 5 months

BOUYGUES TELECOM
COSNOVA
FOIRE AUX VINS

Education

Master 2, Marketing & communication

2007 - 2009 (2 years)

Licence, LEA (Langues étrangères appliquées) ANGLAIS ESPAGNOL

2004 - 2007 (3 years)
option commerce international

Baccalauréat, Littéraire - options anglais & théâtre

2001 - 2004 (3 years)

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