Sprite - "Substitutes"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Awards

10548

Brand: Sprite
Country: Argentina

Advertiser: Coca-Cola Company

Title	Substitutes
Title (original language)	Suplentes
Agency	Saatchi & Saatchi Argentina
Campaign	Sprite Zero
Advertiser	Coca-Cola Company
Brand	Sprite
Date of First Broadcast/Publication	2011 / 5
Business Sector	Soft Drinks, Tonics
Problem	<!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract. But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero.
Media Type	Television
Market	Argentina, Bolivia, Chile, Paraguay, Peru, Uruguay
Executive Creative Director	Maxi Itzkoff
Executive Creative Director	Mariano Serkin
Creative Director	Joaquín Espagnol
Creative Director	Miguel Usandivaras
Copywriter	Matias Eusebi
Art Director	Ammiel Fazzari
Agency Producer	Adrian Aspani
Agency Producer	Ezequiel Ortiz
Account Manager	Ana Bogni
Account Manager	Magdalena Kelly
Account Manager	Josefina Tuzinkevisz
Production Company	Nunchaku Cine
Executive Producer	Claudio Pastorino
Executive Producer	Juan Manuel Menvielle