WWF - "We Are All Connected"

Ogilvy & Mather Mexico Mexico, Mexico

Awards

43716

This ad is part of the ACT Responsible Collection

Brand: WWF
Country: Mexico

Advertiser: WWF

Title	We Are All Connected
Agency	Ogilvy & Mather Mexico
Campaign	We Are All Connected
Advertiser	WWF
Brand	WWF
Date of First Broadcast/Publication	2011 / 2
Business Sector	Environmental & Animal Issues
Tagline	We Are All Connected
Philosophy	The agency had a strong idea and were contemplating on whether to do it in live action or in animation. Making it work in live action was going to be difficult and we thought we would do it in photo realistic 3D to make it look as if it had been created for real in a warehouse.The idea was to make people understand that we are all connected on the planet. The earth, the trees, the animals and the 6 million human beings living on it. We are all responsible and any disruption in the thin line that connects us all will create a disaster for everyone and everything in the fragile ecosystem."It was very exciting to have been awarded by Oglivy such a great project for a wonderful client", says Troublemaker's director Mato Atom. "This kind of creative opportunity doesn't come about often and is a very motivating challenge. Especially since everyone involved were based on three different continents but working remotely by utilizing Skype, Email and FTP allowed everyone to work together seamlessly and it just proves again that today's available technology erases any distances and physical obstacles."With the start of the production, the treatment, art direction and look were defined and passed on to the CG / VFX studio Digital-District in Paris. Mato directed out of New York to define the animatic, camera, pace and timings along other tests to achieve the desired look for the threads. Later on the music was composed by the sound design studio Human in LA who provided several versions to chose from. Even though the beauty lies in the concept's simplicity and it's metaphor, it was still a challenging task to get it all done in time due to the constraints faced but thanks to the commitment of all the people involved it became possible. We hope the viewers are pleased with the film. We also hope that it inspires some people to make a difference and evokes some positive thoughts.
Media Type	Television
Soundtrack	Human
Music	Human
Special Effects / VFX	Amandine Moulinet
Special Effects / VFX	Seif Boutella
Colorization	Nicolas Belin
Model Making	Kevin Monthureux
Model Making	Jimmy Cavé
Animation	Romuald Caudroit
Special Effects / VFX	Thomas Marqué
Post Production	David Danesi
Post Production	Peggy Tavenne
Post Production	Digital District
Agency Producer	Juan Pablo Osio
Executive Creative Director	José Montalvo
Creative Director	Fernando Carrera
Creative Director	Victor Alvarado
Production Company Producer	James Hagger
Director	Mato Atom
Production Company	Troublemakers