Under Armour - "Leave Your Mark"

Droga5

Droga5 New York, United States

15622

Brand: Under Armour
Country: United States

Advertiser: Under Armour

Title	Leave Your Mark
Agency	Droga5
Campaign	The Martian
Advertiser	Under Armour
Brand	Under Armour
Date of First Broadcast/Publication	2015 / 9
Business Sector	Sportswear
Story	The 60-second film "Leave Your Mark" depicts a future where mankind has traveled to Mars, establishing a rich emotional backstory for the stars of The Martian - the Ares 3 crew, and follows the events of the mission’s disaster with a sense of urgency as the world watches the story unfold. The film takes viewers 15 years into the future to 2030, imagining how astronauts at that time would naturally be treated like sports stars. As such, Matt Damon’s character, Mark Watney, is seen training and at the peak of physical fitness, wearing Under Armour products throughout the film, shot by RSA. In this scenario, Under Armour, who is always at the forefront of physical achievement, is established as “Official Training Partner of the Ares Program,” the space program which Mark Watney is a member of. The goal of the series is to not only promote The Martian, but to bring the audience into this futuristic world with authenticity. The unique promotion came to fruition after WME and Droga5 collaborated to create an idea that would be mutually beneficial to their respective clients. This project signifies the access that WME has to talent and entertainment properties, coupled with Droga5's access and relationships with the brands the agency manages. The partnership led to a seamless solution for a branded entertainment integration.
Philosophy	Astronaut Mark Watney's pre-mission training program highlights the rigorous emotional, physical, and mental preparation required of the ARES 3 crew in order to prepare for their #JourneyToMars.During a manned mission to Mars, Astronaut Mark Watney (Matt Damon) is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring “the Martian” home, while his crewmates concurrently plot a daring, if not impossible rescue mission. As these stories of incredible bravery unfold, the world comes together to root for Watney’s safe return. Based on a best-selling novel, and helmed by master director Ridley Scott, THE MARTIAN features a star studded cast that includes Jessica Chastain, Kristen Wiig, Kate Mara, Michael Peña, Jeff Daniels, Chiwetel Ejiofor, and Donald Glover.In Theaters - October, 2015Cast: Matt Damon, Jessica Chastain, Kristen Wiig, Jeff Daniels, Michael Peña, Kate Mara, Sean Bean, Sebastian Stan, Aksel Hennie, Donald Glover, Mackenzie Davis, and Chiwetel Ejiofor
Media Type	Web Film
Length	76 seconds
Director	Luke Scott
Production Company	3AM
Production Company	RSA Films
Managing Partner, 3AM	Alison Temple
Managing Partner, 3AM	Jules Daly
Managing Director, RSA Films UK	Kai-Lu Hsiung
Creative Director, 3AM	Chris Eyerman
Writer, 3AM	Will Melton
Editor, Wild Card	Nick Temple
Producer	James Smith
Post Production	Mike Goble
Strategist, 3AM	David Sarkissian
Colorist, The Mill	Nick Sanders
Director - Sports + Entertainment	Jeremy Brodey
ECD Entertainment, Droga5	Duncan Marshall
Global Alliance Director, Droga5	Nick Phelps
Associate Alliance Manager, Droga5	Ethan Lewis
Director, Integrated Marketing WME	Elia Infascelli
Actor / Celebrity	Matt Damon