Julia Oh
Copywriter at Wieden + Kennedy
Tokyo, Japan
TitleBrave New Dorm
Agency
Campaign Brave New Dorm
Advertiser Target Corporation
Brand Target
PostedJuly 2007
Business Sector Department Stores, Supermarkets
Tagline Expect more. Pay less.
Story Target showcases three creatively inspired dorm designs based on student’s inventive designs. One room transitions to another with choreographed movement of students moving furniture.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director
Account Manager
Account Manager
Account Manager
Agency Producer
Executive Creative Director
Executive Agency Producer
Production Company
Post Production
Audio Post Production

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