Title | I AM Woman |
Agency | Saatchi & Saatchi |
Campaign | I AM Woman |
Advertiser | United Overseas Bank Bhd. |
Brand | Lady Card |
Posted | April 2006 |
Product | Credit Card |
Business Sector | Banking, Finance, Law & Insurance |
Tagline | The Men Dont Get It |
Story | The UOB I Am Woman ad was scripted to iconise The Woman. |
Result | The script celebrates the privileges of being a woman. It is insolent, mindful of its gender and it makes a no apologies." |
Media Type | Television |
Length | |
Market | Malaysia |
Production Company Producer | Andrew Chang |
Agency Producer | Julie Chua |
Production Company Producer | Tammy Hui |
Director of Photography (DOP) | Bo Ming |
Director | Sng Tong Beng |