| Title | 2 Hearts are Better Than One (Magnets) |
| Agency | Goodby Silverstein & Partners |
| Campaign | Dips: Made for Each Other - Frito Lay |
| Advertiser | PepsiCo Inc. |
| Brand | Frito-Lay |
| Date of First Broadcast/Publication | 2009 / 2 |
| Product | Fritos, Bean Dip |
| Business Sector | Potato Chips, Crisps & Crackers |
| Tagline | madeforeachother.com |
| Story | A lonely magnet wanders around yearning to make a connection. Beautifully illustrated with childlike simplicity, and an equally charming soundtrack, we watch his tale unfold. Enter the world of Frito-Lays Dips and Chipsa magical place where the stars have aligned and everyone always finds their perfect match. Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. Like the pieces of a puzzle or a key to a lock, theyre a perfect fit. Much like Dips and Chips, when our two heroes meet you just cant help but smile. |
| Media Type | Television |
| Length | |
| Group Creative Director | Hunter Hindman |
| Group Creative Director | Rick Condos |
| Art Director | Jessica Feeney |
| Copywriter | Alexandra Tyler |
| Agency Producer | Julie Hart |
| Executive Agency Producer | Amanda Cox |
| Agency Producer | Todd Porter |
| Account Director | Nancy Reyes |
| Account Manager | Nida Haider |
| Animation | Nexus Studios |
| Executive Producer | Charlotte Bavasso |
| Head of Production | Julia Parfitt |
| Compositor | Luke Carpenter |
| Music | Katie Herzig |
| Production Company (logo) | Cobra Creative |
| Producer | Luke Youngman |
| Executive Producer | Chris O'Reilly |
| Production Assistant | Denise Abraham |
| Key Animator | Valentina Ventimiglia |
| Director | Tom & Mark Perrett |
| Illustrator | Adrian Johnson |
More Work
SEE ALLFiresprite
- BRAND:
- Frito-Lay
- AGENCY:
- Goodby Silverstein & Partners
Love & Sockets (Fireflies)
- BRAND:
- Frito-Lay
- AGENCY:
- Goodby Silverstein & Partners
The Circles
- BRAND:
- Frito-Lay
- AGENCY:
- Goodby Silverstein & Partners