Julie Rutherford
Senior Producer at M&C Saatchi
Melbourne, Australia
TitleHold Me Restaurant
Agency
Campaign Hold Me Restaurant
Advertiser Foster's Group Limited
Brand Carlton Sterling
PostedOctober 2003
Product Beer
Business Sector Beers, Ciders, Lagers
Story This humorous spot explores the intense relationship between man and his beer, and the ridiculous obsession man has with it. In their reluctance to let go of their beer’s we see men compromised in action. The golfer with a one arm swing, the tandem pool players, and a gymnast unable to perform. It’s an unbreakable bond where odd behaviour becomes comically natural.
Problem Scenarios include men fishing, paying pool, and skiing. A man getting dressed, playing pin ball, a couple at a restaurant, a gymnast and swimmer.
Media Type Television
Length
Soundtrack Hold Me
Production Company
Creative Director
Art Director
Copywriter
Agency Producer
Director
Production Company Producer
Director of Photography (DOP)
Art Director
Editor

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