Title | If you see this double |
Agency | McCann Worldgroup Helsinki |
Campaign | If You See That Double |
Advertiser | Alcoholics Anonymous |
Brand | Alcoholics Anonymous Finland |
Date of First Broadcast/Publication | 2011 / 12 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | “If you see that double, you know who to contact. +358 40 848 4000 / help@aafinland.fi / aafinland.fi” |
Story | Togehter with Alcoholics Anonymous Finland, we created a visual brathalyzer. |
Philosophy | We aimed to find a visual synthesis with an effective message. |
Problem | How to raise awareness of alcohol related problems during the season finns tend to fall of the wagon the most - christmas. |
Result | Clear and effective idea earned free media space in finlands largest newspaper, Helsingin Sanomat, read by over 350 000 finns. |
Media Type | Poster |
Creative Director | Jyrki Poutanen |
Creative Director | Timo Silvennoinen |
Art Director | Jyrki Poutanen |
Copywriter | Timo Silvennoinen |
Graphic Designer | Kari Mikkonen |
Account Director | Petteri Lillberg |