Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, Finland
TitleIf you see this double
Agency
Campaign If You See That Double
Advertiser Alcoholics Anonymous
Brand Alcoholics Anonymous Finland
Date of First Broadcast/Publication 2011 / 12
Business Sector Disease Awareness, Support Groups & Associations
Tagline “If you see that double, you know who to contact. +358 40 848 4000 / help@aafinland.fi / aafinland.fi”
Story Togehter with Alcoholics Anonymous Finland, we created a visual brathalyzer.
Philosophy We aimed to find a visual synthesis with an effective message.
Problem How to raise awareness of alcohol related problems during the season finns tend to fall of the wagon the most - christmas.
Result Clear and effective idea earned free media space in finlands largest newspaper, Helsingin Sanomat, read by over 350 000 finns.
Media Type Poster
Creative Director
Creative Director
Art Director
Copywriter
Graphic Designer
Account Director

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