ORF Humanitarian Broadcast - "Basketball"

Demner, Merlicek & Bergmann Wien, Austria

Awards

6023

This ad is part of the ACT Responsible Collection

Brand: ORF Humanitarian Broadcast
Country: Austria

Advertiser: Licht Ins Dunkel

Title	Basketball
Agency	Demner, Merlicek & Bergmann
Campaign	Licht Ins Dunkel - Licht Ins Dunkel
Advertiser	Licht Ins Dunkel
Brand	ORF Humanitarian Broadcast
Posted	February 2008
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Story	A boy in a wheelchair struggles with a basketball and rolls into the living room. In search for a playfellow he dribbles the ball onto the floor. His father is sleeping on the couch, but then suddenly turns round, grabs the ball and throws it out of the French window. The boy jumps up and runs afterwards, while his dad lifts himself into the wheel chair. For 35 years we are giving a future to disabled children.
Philosophy	Afar from stereotypical images full of pityfulness the commercial Basketball focuses on the charitys effects: supporting disabled children gives them their chance to live their own life to the fullest. Nothing else could be a better cause for donating!
Problem	Licht ins Dunkel (Light into the Dark) is one of the largest humanitarian initiatives in Austria. For the past 35 years the charity has been collecting donations for the benefit of physically and/or mentally disabled children. Making people aware of the high importance of integration is the task of advertising. With a well-known initiative and within many organisations collecting donations the advertising must have strong impact.
Media Type	Television
Length	32 seconds
Market	Austria
Other	Harry Bergmann
Account Executive	Regina Fischer
Agency Producer	Eva Hessler
Creative Director	Sebastian Kainz
Advertising Manager	Jörg Ruminak
Director	Kai Sehr
Advertising Manager	Christine Tschürtz-Kny
Creative Director	Marc Wientzek
Art Director	Marc Wientzek
Account Director	Harry Bergmann
Copywriter	Sebastian Kainz