| Title | Mountain |
| Agency | Y&R Dubai |
| Campaign | Monologue |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2012 / 1 |
| Business Sector | Cars |
| Tagline | Meet interesting places |
| Philosophy | The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places. |
| Problem | BRIEFTo promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners. |
| Media Type | Newspaper |
| Art Director | Kalpesh Patankar |
| Copywriter | Shahir Zag |
| Creative Director | Kalpesh Patankar |
| Creative Director | Shahir Zag |
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