| Title | Umbilical cord |
| Title (original language) | Het recht om je leven te eindigen zoals het begon |
| Agency | DDB Brussels |
| Campaign | Umbilical cord |
| Advertiser | Association pour le Droit de Mourir dans la Dignité |
| Brand | Association for the right to die with dignity |
| Posted | July 2004 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | The right to end one's own life the way it began |
| Media Type | Newspaper |
| Market | Belgium |
| Creative Director | Dominique van Doormaal |
| Art Director | Mohamed Oudaha |
| Art Director | Grégory Titeca |
| Photographer | Jean-François De Witte |
| Account Director | Karen Corrigan |
| Advertising Manager | Léon Favyt |
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