Karen Huybers
Producer at Descendants TV
Toronto, Canada
TitleFilm. It's what Jews do best.
Agency
Campaign Film. It’s what Jews do best.
Advertiser Toronto Jewish Film Festival
Brand Toronto Jewish Film Festival
Date of First Broadcast/Publication 2013 / 4
Business Sector Trade Shows, Events & Festivals
Story The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. Our goal was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that’s precisely what the TJFF is all about. Great Film. 
Media Type Case Study
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Executive Creative Director
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Art Director
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Agency Producer
Agency Producer
Account Team (SVP, Managing Director)
Account Team (Senior Account Executive)
Strategy
Strategy
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Executive Producer
Online
Online Producer
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Colourist
Audio House
Casting Director

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