| Title | Blood |
| Agency | Darwin BBDO |
| Campaign | MO* Magazine Campaign |
| Advertiser | MO* Magazine |
| Brand | Knack |
| Posted | April 2007 |
| Business Sector | Media, Publishing & Production |
| Tagline | Blood diamonds and other global cover-ups, every month in Knack magazine. |
| Story | Ad Blood. Everything you have to know about blood diamants and other global stories. Every month sold together with Knack (a weekly, Time-like magazine). |
| Problem | MO* magazine is a joint venture of the most important Belgian Third World Solidarity Organisations. Their aim is to make globalisation tangible and more understandable by beaming "exotic" concepts like "blooddiamant" or "sweatshops" into a context the western consumer recognizes. |
| Media Type | |
| Market | Belgium |
| Creative Director | gaston kooijmans |
| Copywriter | Johan Lippens |
| Photographer | DOUGLAS MOORS |
| Account Executive | Karen Smessaert |
| Art Director | BART WELKENHUYSEN |
More Work
SEE ALLIpad
- BRAND:
- Directorate-General Health & Consumers
- AGENCY:
- Saatchi & Saatchi Brussels
Case Study (Board)
- BRAND:
- Directorate-General Health & Consumers
- AGENCY:
- Saatchi & Saatchi Brussels
Organs
- BRAND:
- Knack
- AGENCY:
- Darwin BBDO
Sweat
- BRAND:
- Knack
- AGENCY:
- Darwin BBDO