NSW Rural Fire Service - "Planning to make a plan, is not a plan"

The Campaign Palace Melbourne, Australia

7426

Title	Planning to make a plan, is not a plan
Agency	The Campaign Palace
Campaign	Planning to make a plan, is not a plan
Advertiser	NSW Rural Fire Service
Brand	NSW Rural Fire Service
Date of First Broadcast/Publication	2013
Business Sector	Charities, Foundations, Volunteers
Tagline	Planning to make a plan, is not a plan- Couch
Story	Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.
Media Type	Television & Cinema
Length	30 seconds
Chief Creative Officer	Reed Collins
Art Director	John Koay
Copywriter	Karl Fleet
Copywriter	Reed Collins
Designer	Helen Sham
Producer	Vicky Rhedey
Strategic Planning Director	Karen Dwyer
Group Account Director	Toby McKinnon
Account Director	Sari De
Account Director	Holly Lucas
Production Company	Plaza Films
Director	Dave Klaiber
Producer	Rach Paget
Casting	Toni Higginbotham
Director of Photography (DOP)	Daniel Ardilley
Editor	Danny Tait
Post Production	Heckler
Sound	Nylon - Simon Lister