| Title | Signs |
| Agency | Nicholson Kovac Inc. |
| Campaign | Signs |
| Advertiser | FMC Corporation |
| Brand | Mustang Max |
| Date of First Broadcast/Publication | 2003 / 2 |
| Product | Insecticide |
| Business Sector | Agrochemicals |
| Tagline | Maximum Performance. Maximum Results. |
| Story | This takes the viewer to the "bugs" eye view, with a bug flying over a healthy crop, ready to zero in to attach it only to be hit (smacked) by the Mustang Max "no trespassing" sign. |
| Philosophy | NKH&W garnered awareness by the expected use of the "sign" as the barrier to insects for a grower's crops. It also reinforced the product's attributes of performance and results. |
| Problem | Mustang Max was recently re-labeled for broad-spectrum control against a variety of insects. It needed to be launched and repositioned in a highly competitive market. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Nick Nicholson |
| Copywriter | Kate Andersen |
| Agency Producer | Stephanie Halterman |
| Art Director | Jack Swearengin |
| Account Director | Thom Ludtke |
| Account Executive | Michelle Tollefson |
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