Chairwoman & Global Chief Creative Officer
at
Saatchi & Saatchi
London, United Kingdom
| Title | Football Evolution |
| Agency | Saatchi & Saatchi |
| Campaign | Football Evolution - Visa |
| Advertiser | Visa International |
| Brand | Visa Europe |
| Date of First Broadcast/Publication | 2010 / 2 |
| Tagline | Life flows better |
| Story | Using Visa's Flow brand property to celebrate their sponsorship of the FIFA World Cup. |
| Philosophy | Life flows better with Visa. |
| Problem | OBJECTIVE - To replace cash across Europe. ISSUE - Visa is perceived as a credit card brand and therefore only suitable for larger purchases. INSIGHT - Visa takes the friction out of all of your financial transactions. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Production Company | Gorgeous Enterprises |
| Creative Director | Kate Stanners |
| Creative Director | Paul Silburn |
| Copywriter | Xander Smith |
| Art Director | Jonathan Santana |
| Agency Producer | Rebecca Williams |
| Director | Chris Palmer |
| Account Manager | Michelle Greenhalgh |
| Account Manager | Clare Woolfenden |
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