Keith Bellinger
Executive Agency Producer at Saatchi & Saatchi Los Angeles
Torrance, United States
TitleWill Arnett's Super Bowl Party Highlights
Agency
Campaign Will Arnett's Super Bowl Party Highlights
Advertiser PepsiCo Inc.
Brand Pepsi
PostedFebruary 2009
Business Sector Soft Drinks, Tonics
Tagline refresheverything.com
Story On Super Bowl Sunday, Will Arnett and Pepsi joined forces to refresh the Super Bowl. The Emmy-nominated star of Arrested Development and 30 Rock hosted the world's first online Super Bowl party at his house and refresheverything.com.
Problem Will's guests included a host of other comedians and oddballs from all walks of life. Will's invite went out to several YouTube all stars like "What the Buck" and "Hot For Words." During the raging party, Will invited web users to send their own videos of their parties. Will Arnett's Online Super Bowl Party was just one component of Pepsi's significant presence at Super Bowl 43.
Media Type Web Film
Length
Market United States
Executive Creative Director
Creative Director
Creative Director
Executive Agency Producer
Global Director of Media Arts
Head of Production
Senior Agency Producer
Junior Agency Producer
Editing Company
Producer
Production Company
Executive Producer
Agency Producer
Production Coordinator
Executive Producer
Digital Creative Director
Interactive Production Director
Interactive Program Manager
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Editor Daniel Reitzenstein
Copywriter
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
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Actor / Celebrity
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter

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