Kelly Balagna
Executive Producer at Division 7
Detroit, United States
TitleFrom Like to Love
Agency
Campaign Likes to love
Advertiser General Motors Corp.
Brand Chevrolet
Date of First Broadcast/Publication 2016 / 2
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion with a new online commercial, in which it bemoans the one-dimensional Like, mostly because you have to "love" and not just Like the new Malibu. 
Media Type Television
Length
Market United States
Editing Company
Special Effects / VFX
Chief Creative Officer Gary Pascoe
Executive Creative Director
Deputy Executive Creative Director Linus Karlsson
Copywriter
Copywriter
Executive Creative Director
Creative Director
Art Director
Creative Director
Copywriter
Executive Producer
Producer
Producer
Account Director
Account Supervisor
Production Company
Director
Director
Executive Producer
Editor
Assistant Editor
Producer
Audio
Media Agency

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