Kelly considers herself a Next Generation Planner. "The consumer landscape is constantly evolving, dynamic, diverse and too often for marketers, indecipherable. Today's Planners guide brands into the depths of current culture and along the way, demystify the behaviors, desires, needs and identities of consumers."
Over the span of her strategic career, Kelly has partnered with a wide array of brands to develop connection with diverse consumer segments: from Xbox to H&R Block, Klondike to St. Ives. Prior to joining Carmichael Lynch, she was Associate Director of Strategic Planning at Space 150,where she led the planning team and the strategic oversight of key accounts such as Dairy Queen, Andersen Windows and General Mills.
At Campbell Mithun, where she spent six years of her career, she played a driving role in the repositioning of iconic brands like Burger King, Cinnamon Toast Crunch and Popsicle - nurturing brand relevancy with a new generation of youth. These days, she spends her time traversing the consumer landscapes of the Jack Link's, Subaru and Calphalon brands.
Originally from Minnesota, the beginnings of a strategic planner began to take shape at Macalester College in St. Paul, where, unable to decide which discipline most fascinated her, Kelly began her generalist career by majoring in Comparative Literature, Theatre (directing) and Sociology.Edit
We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair.