Title | Driving Range |
Agency | Ogilvy Worldwide |
Campaign | #BuiltForIt |
Advertiser | Caterpillar |
Brand | Caterpillar |
Date of First Broadcast/Publication | 2015 / 6 |
Business Sector | Industrial Equipment & Machinery |
Tagline | Built For It |
Story | Twin sisters Erimo and Marimo Ikeuchi—members of the Ladies Professional Golf Association (LPGA) of Japan — take their best shots at this one-of-a-kind course. Five Cat machines—a 772G, 775G and 793F Off-Highway Truck, 982M Wheel Loader, and CT660 On-Highway Truck —make up the fairway, the hazards and the green. The result is a golf course unlike any these two pro golfers have ever attempted. |
Media Type | Web Film |
Length | |
Creative Team | Chris Curry |
Creative Team | Jerry Dugan |
Creative Team | Todd Goodale |
Creative Team | David Marino |
Creative Team | Emily Clark |
Creative Team | Gavin Breyer |
Chief Creative Officer | Steve Simpson |
Chief Creative Officer | Chris Garbutt |
Account | Kurt Lundberg |
Account | Kate Prescott |
Account | Bret Emerson |
Planner | Bryan Smith |
Planner | Liz Sparkman |
Head of Production | Matt Bonin |
Producer | Damon Webster |
Client | J. Archie Lyons |
Client | Deanna Dean |
Executive Producer/Creative Director | J. Archie Lyons |
Production Company | Eyepatch Production |
Director | Brandon LaGanke |
Executive Producer | Joanna Golden |
Line Producer | Daniel Lubell |
Director of Photography (DOP) | Paul McCarthy |
Executive Producer | Jay Cagide |
Post Production | Laura Shackelford |
Editor | George Gross |
Sound Engineer | Ken Meyer |
Music Supervision | Chris Mazur |
Color | Method Studios |
On-Line | CO3 (New York) |
Assistant Editor | Wes Latta |
Assistant Editor | Andrea Podaski |