Title | Walk Like a Duck |
Agency | Publicis Dublin |
Campaign | Walk Like a Duck |
Advertiser | Dublin City Council |
Brand | Anti-Litter Campaign |
Posted | August 2007 |
Business Sector | Environmental & Animal Issues |
Tagline | Littering is disgusting, so are those responsible. |
Story | When people see you throwing litter they think you are filthy. |
Philosophy | This age group are very conscious of what their peers think of them. Especially the opposite sex. Much more so than celebrities or authority figures. |
Problem | Young urban teenagers don't think there is anything wrong with throwing litter. It's sometimes even seen as a cool rebellious act. |
Result | Still being processed. |
Media Type | Television & Cinema |
Length | |
Market | Ireland |
Director | David Edwards |
Account Director | Kerry Fitzgerald |
Production Company Producer | Mark Hanrahan |
Account Executive | Barbara Ann Hegarty |
Director of Photography (DOP) | Ed Mash |
Creative Director | Anton McClelland |
Editor | Andy McGraw |
Agency Producer | Rachel Murray |
Copywriter | Eugene Ruane |
Advertising Manager | Michael Sands |
Music Company / Composer | Misty's Big Adventure |