Kerry Fitzgerald
Account Director at Publicis Dublin
Dublin, Ireland
TitleWalk Like a Duck
Agency
Campaign Walk Like a Duck
Advertiser Dublin City Council
Brand Anti-Litter Campaign
PostedAugust 2007
Business Sector Environmental & Animal Issues
Tagline Littering is disgusting, so are those responsible.
Story When people see you throwing litter they think you are filthy.
Philosophy This age group are very conscious of what their peers think of them. Especially the opposite sex. Much more so than celebrities or authority figures.
Problem Young urban teenagers don't think there is anything wrong with throwing litter. It's sometimes even seen as a cool rebellious act.
Result Still being processed.
Media Type Television & Cinema
Length
Market Ireland
Director
Account Director
Production Company Producer
Account Executive
Director of Photography (DOP)
Creative Director
Editor
Agency Producer
Copywriter
Advertising Manager
Music Company / Composer

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