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Awards
  • 2014 Cannes Lions International Festival of Creativity Bronze Lion
  • 2011 D&AD Awards / Yellow Pencil Yellow Pencil
  • 2011 London International Awards - LIA Bronze Winner
  • 2011 Cannes Lions International Festival of Creativity Bronze Lion (2)
  • 2009 Art Directors Annual Awards Gold (4)
  • 2009 D&AD Awards / Yellow Pencil Nomination
  • 2009 CLIO Awards Gold (4)
  • 2009 CLIO Awards Bronze (2)
  • 2009 International ANDY Awards SILVER (4)
  • 2009 Art Directors Annual Awards Silver (3)
  • 2009 International ANDY Awards GOLD
  • 2009 The One Show Gold (4)
  • 2009 The One Show Bronze
  • 2008 Cannes Lions International Festival of Creativity Gold Lion (3)
  • 2008 CLIO Awards Silver
  • 2008 Art Directors Annual Awards Silver Cube
  • 2008 London International Awards - LIA Silver
  • 2008 International ANDY Awards Gold
  • 2008 Kinsale Shark Advertising Festival Gold
  • 2008 Cannes Lions International Festival of Creativity Silver Lion
  • 2007 London International Awards - LIA Finalist
  • 2002 Cannes Lions International Festival of Creativity Gold Lion Campaign (4)
  • 2002 American Advertising Awards, ADDY ADDY (4)
  • 2002 International ANDY Awards Distinction (4)
  • 2002 Caucasus International Festival of Advertisement (CIFA) Silver (5)
  • 2000 London International Awards - LIA Winner (2)
  • 2000 Epica Awards Finalist (3)
  • 2000 London International Awards - LIA Finalist (8)
  • 2000 Epica Awards Entrant (4)
  • 1999 Epica Awards Winner (3)
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Kerry Keenan

Creative Director

Summary

June 1, 2009 NEW YORK (AdAge.com) -- Six weeks into a summer internship at BBDO, New York, a 21-year old Kerry Keenan sold her first campaign. It was for Frito-Lay's SunChips brand, and she was hooked. Today, Ms. Keenan, 40, is one of Madison Avenue's woefully few female creatives in a global role.

Early on in her career, Ms. Keenan fought to avoid being relegated to work on female-oriented brands. "I was worried about being viewed as a girl running a girl's account like makeup, stockings or tampons."

The strategy worked, and the Westport, CT native and William Smith College grad moved on to work on the Pepsi account at BBDO. From there she launched a tour through some of the industry's most legendary shops, from Leo Burnett, Chicago, to Bartle Bogle Hegarty and the now-defunct Bozell.

One of her most interesting stops was at Leo Burnett, Poland, where Ms. Keenan -- then in her 20s -- became the first woman and youngest executive creative director to run an office in Warsaw.

Her leadership abilities were fully realized as a creative director at Saatchi & Saatchi, New York, where she was the driving force behind the agency's innovative work for blue-chip accounts such as JCPenney and Procter & Gamble. For the latter, Ms. Keenan brought home top creative honors on Crest, a Cannes Gold Lion, in 2008

It's no wonder, then, that industry vet Tony Granger coaxed her to join him when he ditched Saatchi & Saatchi to inject some creative firepower into WPP's Y&R network. "She's inspirational to the creatives that work with her and for her," said Mr. Granger, who created Ms. Keenan's current role as Y&R's global director of creative content. "When she is in an agency the creative work will improve, and she can do that for big, difficult clients."

As successful as she is, Ms. Keenan frequently says the ad business is a break from the hardest gig she's ever had: as mom to Lucy and Francis, nearly two and four.

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