| Title | Plain Packaging |
| Agency | AMV BBDO |
| Campaign | The Answer is Plain |
| Advertiser | Cancer Research UK |
| Brand | Cancer Research UK |
| Posted | April 2012 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Media Type | Television & Cinema |
| More Information | www.theanswerisplain.org |
| Animation | Kettle |
| Post Production | The Lab |
| Production Company Producer | Maddy Easton |
| Photographer | Luke Kirwan |
| Director | Finn McGough |
| Production Company | Rogue |
| Agency Producer | Lindsay Hughes |
| Account Manager | Emily Elson |
| Account Manager | Gemma Findlay |
| Account Manager | Richard Arscott |
| Strategic Planner | Katie Dallas |
| Strategic Planner | Craig Mawdsley |
| Strategic Planner | Emily Harlock |
| Art Director | Thiago de Moraes |
| Copywriter | Mark Fairbanks |
| Media Planner | Jennifer Miller |
| Media Planner | Jennifer Miller |