| Title | The Big C |
| Agency | Technique |
| Campaign | The Big C |
| Advertiser | World Child Cancer |
| Brand | World Child Cancer |
| Date of First Broadcast/Publication | 2016 / 3 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Let's Help Even the Odds |
| Philosophy | The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. |
| Media Type | Television |
| Length | |
| Production Company | 2AM |
| Sound Company | Grand Central Recording Studios |
| Post Production Company | Big Buoy |
| Art Director | Mick Brigdale |
| Copywriter | Kevin Baldwin |
| Account Director | James Page |
| Director | Steve Cope |
| Executive Producer | Rikki Percival |
| Producer | Kirsty Dye |
| Producer | Alice Morris |
| Production Manager | Gareth Crothers |
| Director of Photography (DOP) | Denis Crossan |
| Director of Photography (DOP) | Clive Norman |
| Sound Designer | Munzie Thind |
| Offline Editing Company | Stitch |
| Offline Editor | Phil Currie |
| Visual Effects Supervisor | Jim Allen |
| Post Production | Barney Wright |
| Grading | Mark Meadows |
| CGI | Smoke & Mirrors |