Kevin Drew Davis
Executive Creative Director at DDB Chicago
Chicago, United States
Title2015 Subaru WRX STI vs. The Drones
Agency
Campaign 2015 Subaru WRX STI vs. The Drones
Advertiser Subaru Corporation
Brand Subaru
Date of First Broadcast/Publication 2014 / 3
Product WRX/WRX STI
Business Sector Automotive
Tagline Subaru, WRX STI, Animated, Drones
Story “There is no existing course that could adequately demonstrate the WRX’s instantaneous reaction time, high-speed cornering and remarkable handling – so we created our own,” says Rob Sturch, associate creative director, DDB Canada. “We created the ultimate precision course out of moving drones. And using digital technology that replicates the real-world capabilities of the WRX STI, we see it conquer this course as it would in real life, reacting instantaneously and performing dynamically, regardless of what’s put in its way.” 
Philosophy The WRX STI is a high-performance, race-proven vehicle that doesn’t compromise on style. The 2015 model is all-new, and has performance enhancements that provide near-instantaneous steering response that provides a thrilling, precision experience behind the wheel. We need to demonstrate just how capable this new vehicle is, and show that it embodies “pure performance”. 
Problem There is no existing course that could adequately demonstrate the WRX STI’s instantaneous reaction time, high speed cornering, and remarkable handling.
Result This campaign shows the WRX STI in a precision-driving course made of drone quadcopters. These robots dynamically alter the course in real-time, demanding the ultimate in performance and precision from the WRX STI. 
Media Type Television
Length
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
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Agency Producer
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Business Unit Director
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Account Executive
Strategic Planning Director
Strategy Director
Strategy Director
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Special Effects / VFX

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