McDonald's - "Friends Win!"

DDB Chicago

DDB Chicago Chicago, United States

39242

Title	Friends Win!
Agency	DDB Chicago
Campaign	McDonald's Olympics Kids Program
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2016 / 3
Business Sector	Restaurants & Fast Food
Story	McDonald’s is rewarding 100 kids from around the world with the opportunity to participate in the 2016 Olympics Opening Ceremony in August. The initiative, titled “McDonald's Olympics Kids Program,” revolves around a unique opportunity for children from over 20 countries to come together in Rio and join the excitement of the Games. To celebrate the Olympic spirit, McDonald’s is seeking kids who embody the spirit of friendship to represent their countries. In the new film, which also serves as a recruitment mechanism, McDonald’s explains how they will help send children from each region to participate in the Opening Ceremony in Rio via a contest held in local markets.
Media Type	Television
Length	100 seconds
Chief Creative Officer	John Maxham
Executive Creative Director	Kevin Drew Davis
Creative Director	Tim Souers
Creative Director	Marnie Vosper
Executive Producer	Jon Ellis
Production Manager	Zoe Grubbe
Account Director	Tim Browning
Account Supervisor	Melanie Gonzalez
Production Company	Smuggler
Director	Jamie Rafn
Executive Producer	Drew Santarsiero
Line Producer	Ray Leakey
Editor	Meg Kubicka
Executive Producer	Dawn Guzowski
Post Production	The Mill
Executive Producer	Laurie Adrianopolis
Sound	Nick Papaleo
Editing Company	Whitehouse Post