| Title | Spit |
| Agency |
Ogilvy China
|
| Campaign |
Spit
|
| Advertiser |
Public Health Of Fengxian
|
| Brand |
Public Health Of Fengxian
|
| Posted | July 2011 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Philosophy | Most migrant workers have been educated the sputum in spits contains germs that spread diseases. But many do not know the germs are not contained within the spot of the spit. The wind helps to carry the germs that are in the spray of the spit to further distances. According to the Public Health Bureau Of Shanghai, germs can spread to as far as 70 meters depending on the wind conditions. So how do we make them see this fact? |
| Problem | Spitting is a national habit in China. The Public Health Bureau Of Shanghai wanted an anti-spitting public awareness campaign targeting migrant workers in Shanghai. |
| Result | Public awareness was heightened further by various media coverage. The extra publicity helped to spread the word about this unknown fact about spitting to more people. |
| Media Type |
Packaging, Branding & Design
|
| Executive Creative Director |
Kevin Lee
|
| Creative Director |
Kevin Lee
|
| Creative Director |
Kit Ong
|
| Creative Director |
Kelvin Leong
|
| Copywriter |
Kit Ong
|
| Worldwide Chief Creative Officer |
Tham Khai Meng
|
